Deregulation - Insurance

You used to buy life insurance from a salesperson who specialized in life insurance. Now the properly licensed individual may be a ".com" on Internet, a banker, a CPA, a lawyer, a stockbroker, a CFP, or any other financial advisor. Consumers today are de­manding that they be able to buy their life insurance from an advisor they trust. And they expect that advisor to have, or to obtain, the life insurance expertise their situation demands. The elimination of the regulatory barriers has vastly increased competition for the consumer's life insurance business. Today's well-educated and very demanding consumer is drawing more consumer-orientated products into the marketplace. Of course, de­regulation leads to reregulation and legislation.